Welcome to Binisun Coffee. We deliver every Tuesday and Thursday. Free shipping on orders over 200,000.

About us -
brand story

BINISUN originated from the Central Highlands – Vietnam, where indigenous culture blends with vast coffee hills. The image of the Central Highlands girl and elephants is a symbol of prosperity and connection with nature.

BINISUN Coffee was born with the desire to bring high-quality coffee products, crystallized from carefully selected coffee beans and processed using the Natural and Honey methods. We believe that each coffee bean is not only a drink but also a passionate journey, from the farmer to the consumer.

BINISUN is committed to using coffee beans that are over 90% – 100% ripe, helping to preserve the delicate flavor, sweet aftertaste and characteristic aroma. With the motto “Inspiring success”, we hope to not only bring delicious coffee but also inspire and inspire positive energy for challenging journeys – Rich in the Central Highlands.

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Vision

BINISUN is not only a Vietnamese coffee brand, but also a symbol of quality, sophistication and sustainable value reaching international standards. We carry the spirit of the Central Highlands – where coffee culture has been nurtured through generations. The image of a Central Highlands girl has become an identifying mark, honoring coffee makers with all their passion and dedication, while spreading a unique cultural identity, affirming the position of Vietnamese coffee on the world map.

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Mission

  • Bringing original, high-quality and healthy coffee products.
  • Enhancing the value of the Vietnamese coffee industry, creating a mark on the domestic and international markets.
  • Accompanying farmers, promoting sustainable farming, improving lives and developing clean agriculture.

Core Values

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Superior quality

Selected quintessential ingredients, processed in a closed process, ensuring the highest quality.

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Creativity & Innovation

Continuously improve and apply modern technology to enhance the coffee experience.

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Sustainability & Responsibility

Developing for the community, protecting the environment and preserving long-term values.

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Passion & Dedication

Put all your heart into each product, bringing valuable moments of enjoyment.

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BINISUN is not just about coffee – it is a story about the Central Highlands of Vietnam, about the connection between people, nature and sustainable values. Let's enjoy, feel and spread the passion for Vietnamese coffee!

Production process

At BINISUN, we apply two coffee processing methods, Natural and Honey, ensuring to preserve the natural flavor and quality of each coffee bean from the Central Highlands.

The Natural method helps coffee beans develop a strong fruit flavor and a long aftertaste, thanks to the natural fermentation process right inside the shell.

Step 1

Selective Harvesting

Step 2

Washing and sorting

Step 3

Anaerobic fermentation

Step 4

Dry the whole fruit.

Step 5

Processing and preservation

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Step 1

Selective Harvesting

  • Harvest only 90 – 100% ripe fruits, with deep red or purple color.
  • Preliminary sorting, remove green, diseased, and damaged fruits.

Step 2

Washing and sorting

Remove impurities and floating fruit by soaking in water.

Step 3

Anaerobic fermentation

  • Use a specialized fermentation box or bag, ensuring that no outside air enters.
  • Incubate in an anaerobic environment for 48-96 hours, controlling the temperature at 18-22°C.
  • Check periodically to ensure the fermentation process is up to standard.

Step 4

Dry the whole fruit.

  • Spread the coffee evenly on the drying rack/yard with a thickness of less than 5cm.
  • Stir evenly every day, drying time lasts 20-30 days, until the grain moisture reaches 11-12%.

Step 5

Processing and preservation

  • After drying, the fruit is put into a mill to remove the outer shell.
  • Coffee roasting according to European standard technology
  • Packaged and stored under standard conditions, preserving the original flavor.

At BINISUN, we apply two coffee processing methods, Natural and Honey, ensuring to preserve the natural flavor and quality of each coffee bean from the Central Highlands.

The Honey method retains the mucilage layer surrounding the beans, giving the coffee a natural sweetness and a smooth aftertaste.

Step 1

Selective Harvesting

Step 2

Washing and sorting

Step 3

Peel the fruit.

Step 4

Anaerobic fermentation

Step 5

Drying

Step 6

Processing and preservation

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Step 1

Selective Harvesting

  • Choose fruits that are 90-100% ripe.
  • Remove green, diseased, and damaged fruit.

Step 2

Washing and sorting

  • Soak in water to remove bad fruit, keep the qualified fruit.

Step 3

Peel the fruit.

  • Use a specialized machine to peel the shell but still retain the precious slime layer.

Step 4

Anaerobic fermentation

  • Incubate in an anaerobic environment for 24-72 hours at 18-22°C.
  • Check the aroma and pH to ensure the flavor is up to standard.

Step 5

Drying

  • Spread the seeds on the drying rack and stir evenly every day.
  • Drying time is from 10-20 days until humidity is 11-12%.

Step 6

Processing and preservation

  • Remove the dry silk layer with a milling machine.
  • Roast coffee according to European standard technology
  • Carefully packaged to preserve the characteristic flavor.

Production resources

BINISUN’s resources come from the vast coffee fields in the Central Highlands of Vietnam, where the climate and soil conditions are ideal for growing coffee. We use environmentally friendly farming methods and maintain close relationships with local farmers to ensure a supply of quality coffee.

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Factory

BINISUN factory is a place where tradition and modernity converge, where coffee beans are transformed into perfect drinks:

  • Modern technology: The factory is equipped with modern machinery, complying with food hygiene and safety standards.
  • Closed process: Closed production process, from preliminary processing to roasting and packaging, ensures product quality.
  • Special roasting technology according to Italian standards: Applying advanced roasting technology, combining the quintessence of Italian roasting methods, creating a rich, sophisticated coffee flavor.

Certification - certificate

BINISUN has achieved many international and domestic certifications, affirming its quality and commitment to the community:
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Rainforest Alliance

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VCA

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Fairtrade

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HACCP

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Halal

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FSMS (ISO 22000)

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